Healthy Tea innovation grows category - by Retail World
Healthy tea innovation grows category - Editorial from Retail World - January 2009
The Australian Fruit Tea Company will launch its new green tea fresh fruit teas into Woolworths stores nationally this year.
The new teas are green tea flavoured with natural fruit flavours and oils which will be rolled out to stores in May.
Available in a range of six, the new flavours include: Grapefruit, Orange, Mandarin, Mango, Passionfruit and Peach.
The range was launched after Australian Fruit Tea Company found consumers loved drinking green teas due to its health benefits , but found green tea can not always be easy on the palate, according to Australian Fruit Tea Company Managing Director, Noelene Wilson.
When green tea is delicately flavoured with natural flavours and oils extracted from the skin of the fruit, it makes a world of difference to the taste. We will also have black tea based fruit teas ( tea bags) available from May 2009. Our black tea based fresh fruit teas are very European in style and we often have European customers tell us how good they are, Ms Wilson said.
The Australian Fruit Tea Company is a chemical-free manufacturing and wholesale tea company, which specialises in the manufacture of full leaf gourmet fresh fruit teas with a strong emphasis on fresh fruit tea with healthy natural flavourings.
Ms Wilson founded the company in 1994, after collaborating with a horticultural research company to create the perfect fruit tea.
The tea had to be the best quality, with the addition of real fruit and natural fruit flavouring which contain oils extracted from the fruits skin. In other words, it had to be a natural product and it had to be unique.
Our teas are free of artificial preservatives, colours, flavours and our natural flavours contain no propylene glycol or tiacetine, she said.
